My husband and business partner, Soren, is on the podcast with me today. We’re reflecting on the past year which is one of my favorite things to do around this time. As a business owner, it’s great to reflect on what the last year has brought and how that can set us up for success in the new year.
While we celebrated the one-year anniversaries of two of our retail locations, we also celebrated our seventh year in business. Looking back, that fifth anniversary was such a redefining point. The first few years felt super busy and crazy just trying to get everything off the ground. Recent years have been a lot calmer, but still with so much activity. Now, that activity is more about maturing, growing, and working on strategy and innovation.
In 2021 alone, we launched eighteen new earring shapes. While the Teardrop is our signature style and will always be what we are known for, it’s refreshing to step out of our comfort zone with these new designs. We love that we can use leather for any on-trend earring and make them lightweight. It’s almost impossible to believe we spent our first four years in business with only four earring shapes!
Tune in to the podcast for the complete list, including how the last year has pushed me way out of my comfort zone (hint: TikTok is involved), as well as some bonus content with Soren and me.
Can’t wait to see you in 2022!
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