One of the number one questions I always get is what’s the best way to leverage social media for your business. I started as a blogger over 8 years ago, and social media has evolved so much. I’m excited to share my tips on one of my favorite topics and something that was key to Nickel & Suede’s growth.
A dynamic social media presence is the new website. It’s visual first, and tells your audience who you are and what you are about. When leveraged effectively, social media content can be engaging, inspiring, and help grow your community. I speak more in depth on the podcast, but wanted to share some of my favorite tips for creating engaging social media content, whether it’s just for yourself or part of growing a business:
- Be consistent.
- Interact with your followers. Go interact with accounts you love that are similar.
- Try new things. Try lots of things. Reels, slides, quotes. Just see what sticks and what resonates with your audience. Variety is great!
- Try and create relevant, shareable content. What are people sharing right now? Use your analytics to see what kind of posts your audience responds to.
- Authenticity is still the name of the game. Post what you love, share what you love.
I hope these tips helped you as you make plans and goals for yourself or your business. Tune into the podcast for more tips and some of my biggest learnings over the years.
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